One of Rowe's previously branded shops, trough lit aluminium pan signs with overhead trough lighting.



Another previous style of signage on Penryn High Street, manufactured to comply with planner's conservation area rules.


Yet another Rowe's brand, manufactured from acrylic panels in panatrim frames, with vinyl graphic detail and cut acrylic logo.


Provisional brand ideas, cheaply manufactured from printed Dibond and over-clad to existing fascia. This gave the client a feel for the new signage and the ability to gauge customer response to their new identity.

Following on from the trial store in Torquay it was decided to run with a completely black fascia for more impact.


Internal, digitally printed wallpaper at Rowe's Saltash, carrying the new brand into the store.


More monotone digital wallpaper applied to window reveals, with lifestyle shots to create a family atmosphere.

Folded aluminium fascia pan sign finished in satin black with fret cut acrylic logo and type.



Rowe's Camborne prior to our arrival.



Another late finish...all our external branding works were carried out out of hours so as not to create inconvenience to passing shoppers. This also enabled Rowe's to continue trading whilst we improved their store.


The finished store, completely transformed with new signage and decorated satin black.



Internal digital wallpaper to café area with Cornish coastline and the Rowe's story.



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© Frank Newbon 2015